In 2008, amid the chaos of a global financial meltdown, Peggy Olin did what many would have deemed unthinkable—she launched a real estate firm. But what might have seemed like a gamble in the worst of times turned out to be a defining move. Today, OneWorld Properties has overseen more than $5 billion in luxury real estate sales across the U.S., emerging as a leading name in South Florida's ever-evolving condo market.
“I always had a dream to be in the driver’s seat,” said Olin. “I wanted to create a firm focused solely on development sales and marketing—one that really understood the entire development cycle, from planning to execution.”
With a background in banking and early real estate experience, Olin recognized a gap in the market: developers needed more than just sales—they needed strategic partners who could think like them. “I felt there was a lack of firms that could really get into the mindset of a developer. We filled that gap, especially with a strong local understanding of South Florida and a global reach.”
Crafting Sales Strategies from the Ground Up
In an ultra-competitive market saturated with high-rise ambitions and flashy renderings, Olin's approach is refreshingly methodical. Each project begins with a deep dive into its DNA—who the buyer is, what story needs to be told, and why the timing makes sense.
“It’s not about putting up a tower and hoping people come,” she explained. “It’s about building a roadmap, positioning the brand, and knowing when to pivot based on market shifts.”
That hands-on involvement was evident in OneWorld’s recent work with New York-based developer Naftali Group on its Miami debut, JEM Private Residences. “There was a learning curve,” Olin noted. “From understanding South Florida’s broker commission structure to adjusting to our bolder marketing style—it’s a different world from New York.”
Flexibility, she emphasized, is key. “We’re not just launching with one idea and hoping for the best. We adjust, re-strategize, rebalance marketing, tailor incentives—whatever it takes.”
Global Buyers, Local Knowledge
While OneWorld has worked with buyers from over 60 countries, Latin America continues to be a driving force. However, Olin also sees renewed interest from the domestic market, especially buyers relocating from California and the Northeast.
“Miami is still a dream for many international buyers. But with restrictions, particularly from China, we’re now seeing more Asian buyers already based in the U.S.—from New York or California,” she explained.
Regardless of origin, buyers tend to seek three things: security of capital, lifestyle, and legacy. “We're not really selling square footage,” said Olin. “We’re selling peace of mind, prestige, and a place in the United States. And the motivation varies—education is big for Chinese buyers, wealth preservation for Latin Americans, and lifestyle for Europeans.”
Anticipating What’s Next
With this year's mayoral election cycle poised to impact national wealth migration patterns, Olin is closely watching demographic and capital flow shifts. But she remains grounded in fundamentals. “Great locations, thoughtful design, credible developers—those never go out of style.”
Projects OneWorld represents are spread throughout Fort Lauderdale, Edgewater, Brickell, Downtown, and North Bay Village. She notes, “People are waiting to see how the market unfolds, but we’re prepared for it.”
As for future hotspots? “Fort Lauderdale is one to watch. North Bay Village too—it’s near the water, and that always drives interest.”
Lessons from the Big Leagues
A career-defining moment came in 2010, when Starwood Capital tapped Olin to lead the sales of over 10,000 units as part of the rescue of Corus Bank’s distressed portfolio.
“That was like a PhD in real estate,” she reflected. “We had 40-plus assets across the U.S., and it taught me the value of institutional discipline—standardizing reporting, building centralized platforms, and constantly learning to pivot.”
Those lessons remain foundational today. “You lead with data, communicate clearly, and adapt constantly.”
Advice for the Next Generation
Olin, a passionate advocate for mentorship and resilience, offers this advice to rising professionals: “Real estate is a long game. Consistency is everything. And don’t wait for permission to lead.”
She also emphasizes the importance of learning all aspects of the business—from sales to design to finance—and not being afraid to ask questions. “Especially for women, we sometimes hesitate to speak up. But you have to be fearless.”
It’s a lesson that served her well back in 2008, launching OneWorld Properties when the world was reeling. “If I had waited for the perfect time, I would’ve missed the opportunity. Sometimes, you have to take the leap and care more than anyone else in the room.”
