Six developers across New York and South Florida turned private screening rooms, sales galleries and an exclusive broker brunch with World Cup champion Gilberto Silva into their own version of the fan zone, sidestepping…

NoBe PARC Miami Beach puts brokers steps from the ocean in North Beach for Argentina vs. Austria

Getting into an official World Cup fan zone this summer took some planning. Boston's Fan Festival ran from June 12 through June 27, only letting in people who registered in advance, in groups capped at six, with security screening and a clear bag policy waiting at the door. Watch-party tickets in other East Coast markets moved fast enough during the group stage that outlets published guides just to help fans lock down a spot before the good viewing windows disappeared.

Four developers, in two different markets, found their own way around that scramble. In New York, JVP Development built the tournament into its buildings' amenity floors. In South Florida, NoBe PARC Miami Beach hosted its own broker watch party in North Beach, while Continuum Company and PMG turned their sales galleries into a private fan zone of their own.

NoBe PARC Miami Beach: Trading the Sports Bar for North Beach

NoBe PARC Miami Beach, developed by Robert Finvarb Companies, hosted brokers and guests on June 22 for Argentina vs. Austria, steps from the ocean in North Beach. Robert Finvarb, founder and CEO of Robert Finvarb Companies, said the location was the point.

"North Beach has a unique sense of place. Hosting the watch party just steps from the ocean allowed people to experience the neighborhood in a way that reflects the lifestyle we're creating at NoBe PARC. Besides watching the match, our intent was about bringing the community together and showcasing the energy, walkability, and character of North Beach."

Robert Finvarb, Founder and CEO, Robert Finvarb Companies
Finvarb said the turnout told his team something about what Miami Beach buyers are actually shopping for.

"The turnout reinforced our belief that buyers are evaluating both the residence and the neighborhood. They want to experience how a project fits into the community and the lifestyle it offers. Events like this provide an authentic way to introduce people to both NoBe PARC and the momentum building in North Beach."

Robert Finvarb, Founder and CEO, Robert Finvarb Companies